The Sun Bowl has partnered with Kellogg’s Frosted Flakes to bring you the Tony The Tiger Sun Bowl, the first college football bowl game to be named after a corporate mascot.
SunBowl.org
The game ended its previous nine-year sponsorship with Hyundai. In an interview with The Elpaso Times, the marketing director for Kellogg’s, Bryant Wheaton, said,
“For the last few months we’ve worked closely and collectively with the Sun Bowl association and it’s become clear how well the association understands the strength and resilience of this community and we are honored to be part of it.”
