Kraft Heinz’s Oscar Mayer brand is launching plant-based versions of its hot dogs and sausages in partnership with NotCo, aiming to cater to the growing demand for healthier options among American consumers. Despite a decline in plant-based meat sales, the company sees potential for growth by improving taste and texture. Beyond Meat, another player in the plant-based market, is also working on enhancing its products to attract more consumers. Kraft Heinz is revamping its portfolio to meet changing consumer preferences, with plans to introduce more plant-based products and expand internationally. The shift towards plant-based options reflects a broader trend towards health-conscious and environmentally-friendly choices in the food industry.
