Popeyes has re-introduced its Big Box promotion, offering a meal with two pieces of hand-battered and breaded chicken, two sides, and a biscuit for $6.99. The chain also offers a shareable option, the Bigger Box, with 10 pieces of chicken or tenders and four biscuits for $20. This move comes as fast-food chains like McDonald’s and Burger King engage in value wars by offering lower-cost meal options. Customers have been vocal about high fast-food prices, prompting some chains to lower costs to attract customers.
