American users are turning to the Chinese short-form video app Xiaohongshu as TikTok faces potential shutdown in the U.S. The app has surged to the number-one spot for free apps on the U.S. App Store and is gaining popularity among influencers. Xiaohongshu, known as RedNote in English, offers a layout similar to Pinterest and social shopping features, attracting a growing user base. With 300 million monthly active users, the app has raised significant venture funding and is projected to reach over $1 billion in profits in 2024, potentially paving the way for an IPO. As TikTok’s future remains uncertain, Xiaohongshu presents an alternative platform for creators seeking new opportunities.
Source: https://techcrunch.com/2025/01/13/xiaohongshu-chinas-answer-to-instagram-hits-no-1-on-the-app-store-as-tiktok-faces-us-shutdown/
