Duolingo Kills off Mascot Duo as Marketing Stunt Sets off Social Media Frenzy

businesswomaninherofficeholdingasmartphonewithduolingo

The Duolingo Owl, known as Duo, has been declared dead by the language learning app in a social media post. The company stated that authorities are investigating the cause of death and that they are cooperating with the investigation. Duolingo has updated its social media profiles and app icon to reflect the owl’s passing, adopting a “wholesome and unhinged” brand tone. The company clarified that Duo’s death is part of a brand marketing campaign and urged people not to share their credit card information in response to the announcement. Mourners will have to wait to see what’s next for the beloved green owl mascot.

Source: https://www.cbsnews.com/pittsburgh/news/duolingo-owl-dead/

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