Whataburger, the iconic Texas-based fast food chain has sold its majority ownership to an investment firm, BDT Capital Partners, LLC, in Chicago. The company’s headquarters is expected to stay in San Antonio. In the announcement, it was also said that several leadership positions have been realigned, naming a new president, chief operating officer and chief restaurant operating officer.
Houston Texas JJ Watt reacted on Twitter after the news broke:
Ok, I say we all chip in and buy Whataburger back. Make honey butter chicken biscuits available all day, add kolaches to the menu and change nothing else. Especially not the ketchup. https://t.co/HadutHXJ9l
— JJ Watt (@JJWatt) June 14, 2019
Whataburger responded:
An open letter to our beloved fans: pic.twitter.com/3pVjZ7zmKc
— Whataburger® (@Whataburger) June 14, 2019
It was later followed up by another tweet to give an example to the new owner’s plans:
An inside look at Whataburger business strategy pic.twitter.com/b4SY2SRstX
— Whataburger® (@Whataburger) June 15, 2019
