Students from the Miami Ad School branch in Europe have created a campaign where Netflix billboards show spoilers to keep people from going out when they don’t need to.
Art Director, Seine Kongruangkit and Copywriter Matithorn Prachuabmoh Chaimoungkalo (“Brave”) came up with an ad campaign that sparked a lot of attention on the internet.
“The idea started with Brave wanted to do something for the Thai people to raise awareness about staying at home for them. Because we both have to fly back from Germany because of the virus situation,” Seine told Bored Panda.
“At first, he came up with the hashtag #homeไม่sick campaign and we also thought of other challenges for that. But then it did not really go viral as we were expected. Then, I tried to think of other alternatives and out of the blue, I thought of movie spoilers because that’s one thing millennials are trying to avoid the most. Then, I told Brave right away and he really liked the idea and believed in it, so he tried to sell it to Netflix Singapore, but then it got rejected because Netflix brand never wants to spoil shows.”
After the idea began to go viral, Netflix was prompted to clarify that they were not actually responsible for the spoilers.
Love the Stay At Home message but #NoSpoilersFromNetflix.
These ideas are part of a student project — a creative idea, if we say so ourselves — but they're not real and not from Netflix.
— Netflix US (@netflix) March 26, 2020
