Taco Bell is bringing back its popular Volcano Menu on June 29, with exclusive early access for Taco Bell Rewards members starting June 27. The menu includes the Volcano Taco, Double Beef Volcano Burrito and Lava Sauce. To promote the menu’s return, Taco Bell has recruited Paris Hilton, revisiting her signature catchphrase, “That’s hot,” on the brand’s “first-ever hot line.” Fans can call the hot line at 1-844-THTS-HOT to hear and engage with pre-recorded messages. Taco Bell is also offering a delivery promotion for the Volcano Menu in which DoorDash DashPass subscribers can receive a free Volcano Taco or Double Beef Volcano Burrito on orders $15 and over. The brand is tapping into nostalgia to “transport fans back to the turn of the millennium” as some researchers believe that the pandemic and other global crises have created a larger demand for comfortable/nostalgic content.
